RCS Messaging Explained: Features, How is it Used & Costs Involved

The days of boring SMS are gone. Traditional SMS feels outdated now—no read receipts, no typing indicators, no multimedia magic. No doubt, SMS open rates are around 98%, but engagement is much lower because of its limitations.

This is because customers expect rich, interactive, and secure messaging experiences, but SMS just doesn’t cut it anymore.

This is where RCS (Rich Communication Services) comes into play. It is the future of messaging. It transforms simple texts into branded, interactive, and AI-powered conversations. 

According to Google:

• 74% of customers are more likely to engage with a brand through RCS.
• Customers are 35x more likely to read RCS messages than emails.
• And 72% are more likely to make a purchase if they can ask questions in real time through RCS.

RCS combines the best of SMS, email, and mobile apps into one powerful channel. This article talks about everything you need to know about RCS. So, without any further ado, let’s get started!

How Does RCS Work?

Rich Communication Services (RCS) is an upgraded version of SMS that brings rich media, interactive features, and improved security to messaging. 

Unlike SMS, which operates on traditional mobile networks, RCS runs on internet-based protocols (like iMessage and WhatsApp). This means users get a more dynamic, app-like messaging experience without needing a separate app.

Here is an example of an SMS and an RCS message:

The Core Mechanism of RCS

1. Runs on Data, Not Cellular Networks: 

Unlike SMS, which relies on a carrier’s Short Message Service Center (SMSC) to send and receive messages, RCS works over Wi-Fi or mobile data. This makes it more efficient and cost-effective for businesses.

2. Universal Profile for Standardization

To ensure seamless communication across different carriers and devices, the GSMA (Global System for Mobile Communications) developed the Universal Profile—a set of standards that enable all RCS-supported devices to communicate without compatibility issues.

3. Rich Media and Interactive Features

With RCS, brands can send:

• High-resolution images and videos 
• Interactive buttons and carousels 
• Location sharing 
• QR codes and payment options 
• Read receipts and typing indicators 
• End-to-End Encryption for Security

RCS messaging supports end-to-end encryption (for one-on-one chats) to ensure that only the sender and receiver can read the messages. This is a major upgrade over SMS, which lacks encryption and is vulnerable to interception.

4. Integrated with Business Messaging Solutions

RCS is particularly useful for businesses. It enables chatbot-driven interactions, automated customer support, and AI-powered recommendations.

Key Features of RCS

RCS is a complete upgrade that gives businesses the tools to connect, engage, and convert customers like never before. 

Here are the standout features of RCS:

1. Rich Media Messaging

RCS allows businesses to send more than just text. With RCS, you can send:

• High-resolution images/carousels to showcase products.
• Videos for promotions or tutorials.
• GIFs to add fun and personality to your brand.

It’s like having a mini website in a message. This feature is perfect for grabbing attention. So, whether you’re promoting a new collection or launching a sale, rich media can make a big impact.

2. Interactive Buttons

Interactive buttons make it easy for customers to take action. You can add buttons like “Buy Now,” “Book Appointment,” or “Track Order” right in your message.

These buttons remove the extra steps for customers. No need to open a browser or search for links. A simple tap takes them exactly where they need to go. This convenience boosts engagement and makes the customer journey seamless.

3. Read Receipts and Typing Indicators

With RCS, there’s no guessing whether your message was delivered or read. You’ll know when your message was delivered and when it was read.

Typing indicators make conversations feel more personal. Your customers know you’re actively engaging with them. For businesses, this transparency builds trust and creates a real-time interaction experience, similar to chatting on apps like WhatsApp.

4. Group Messaging

RCS takes group chats to the next level. It allows businesses to create interactive group conversations with customers.

For example, a brand can set up a VIP group to share exclusive updates, deals, or event invitations. Customers can ask questions, share feedback, and engage directly within the group. It’s an excellent way to build a community and foster loyalty.

5. Advanced Security with Verified Branding

Customers want to know they’re interacting with a trusted brand. RCS ensures this with verified sender badges. These badges display your brand name and logo, giving your messages a professional and authentic feel.

Also, RCS uses end-to-end encryption, ensuring secure communication. This is especially important for businesses handling sensitive information like payments or personal data.

6. AI and Chatbot Integration

RCS integrates smoothly with AI chatbots, offering round-the-clock support. These bots can answer customer questions, recommend products, and even process orders.

For example, imagine a customer asking about your product’s availability at midnight. Your chatbot, powered by RCS, can respond instantly, providing a great customer experience.

7. Seamless Payments and Transactions

RCS simplifies payments. You can send secure payment links directly in the chat, allowing customers to complete purchases without switching apps.

This makes the buying process faster and easier. For example, a customer browsing your new arrivals can get a link, pay instantly, and complete the purchase—all within the messaging app. No friction, just convenience.

8. Location Sharing

RCS lets you share interactive maps or request your customer’s location for services like deliveries.

This feature is great for local businesses or event organizers. It eliminates confusion and provides a hassle-free experience for customers.

Use Cases of RCS

Here are the most impactful ways businesses are using RCS:

1. Marketing Campaigns

RCS takes promotions to the next level with rich business messaging by replacing boring text messages with engaging, rich media content. Businesses can send images, videos, or carousels that showcase products in an attractive way.

Instead of just reading a message, customers can tap on interactive buttons like “Shop Now” or “Claim Offer” to take action immediately right from their chat.

Personalization also becomes better with RCS. Businesses can send customized offers based on past purchases or browsing history. A customer who recently bought shoes might get a discount on matching accessories. This makes them feel valued and increases sales.

2. Customer Support

RCS is perfect for providing real-time support. Instead of waiting on hold or dealing with endless emails, customers can get instant answers right in their messaging app. Businesses can use AI chatbots or live agents to handle queries quickly.

With RCS, support is more than just text. Businesses can send step-by-step guides, images, or even videos to help customers troubleshoot problems. For example, instead of a long explanation on how to reset an account, a quick video tutorial can make it simple.

With RCS, customer support feels personal, quick, and hassle-free. 

3. Appointment Bookings

Managing appointments has never been easier. RCS allows businesses to send reminders, confirmations, and rescheduling options all in one message- no need to visit a website or call customer service.

Brands offering personalized shopping experiences—like virtual styling sessions, product demos, or repair services—can also use RCS to streamline the booking process. Instead of sending a reminder via email (which might get ignored), they can send an interactive message with options like “Confirm Appointment,” “Reschedule,” or “Cancel.”

4. Product Recommendations

Personalization is key in marketing, and RCS makes it effortless. Businesses can send curated product suggestions with high-quality images, videos, and clickable buttons. Customers can browse and buy without leaving the conversation.

For example, an online store sends a carousel of products tailored to a customer’s past purchases. Each product includes a “Buy Now” button for quick transactions.

5. Order Tracking and Delivery Updates

Tracking orders is more interactive with RCS. 

When an order is placed, customers can receive an instant confirmation message with details like the estimated delivery date and order summary. As the order moves through different stages—packed, shipped, out for delivery—RCS sends automatic updates with live tracking links.

Customers can also take quick action without calling support. If they need to change the delivery time or address, they can tap options like “Reschedule Delivery” or “Contact Courier” directly from the message. This makes the whole process smoother for both customers and businesses.

6. Feedback and Surveys

Instead of sending long survey links that customers ignore, businesses can send interactive messages with one-tap responses using RCS. This makes it effortless for customers to share their opinions.

For example, after a purchase or delivery, a brand can send a simple rating system (1-5 stars) or quick options like “Satisfied” / “Needs Improvement.” Customers don’t need to type anything—just tap and submit in seconds.

If a business wants detailed insights, they can use carousel-style questions with multiple-choice answers. This makes surveys feel less like a chore and more like an interactive chat.

7. Event Invitations and RSVPs

With RCS, event invitations feel modern, engaging, and easy to respond to. Businesses can send beautiful, interactive invitations with all event details, RSVP buttons, and even a map for directions.

Also, customers don’t have to call or visit a website to RSVP. With one-tap buttons, they can choose “Attend,” “Maybe,” or “Not Interested” directly from the message. This makes responding fast and effortless.

For example, a retail store sends a video teaser for its grand opening along with an RSVP button. Customers can confirm attendance instantly.

Cost of RCS - Is RCS Cheaper than WhatsApp and SMS?

Choosing the right messaging platform also means understanding the cost. Let's break down the expenses associated with RCS vs SMS and WhatsApp to see how they compare.

Future of RCS

RCS is growing fast. With its rich features and app-like experience, it is set to replace traditional SMS for business communication. Let’s explore what the future holds for RCS.

• RCS is gaining traction worldwide. By 2025, over 3.9 billion users are expected to use RCS messaging. 
• RCS will drive eCommerce growth by enabling in-chat purchases, product recommendations, and interactive shopping experiences.
• As of September 2024, Apple has introduced support for Rich Communication Services (RCS) with the release of iOS 18. However, RCS messages are displayed with green bubbles, similar to SMS, to distinguish them from iMessages.
• The future of RCS is about intelligent conversations. Businesses are already integrating AI-powered chatbots to handle queries, recommend products, and even assist in transactions.
• Google is pushing for global RCS adoption, partnering with telecom providers to make it the default messaging standard.
• WhatsApp still leads in business messaging, but RCS is becoming a strong competitor due to its lower costs and wider reach.

These facts show that RCS isn’t the future—it’s already happening!

RCS: The Future of Business Messaging – Powered by Convertway

With rich media, AI-driven automation, and real-time tracking, RCS is set to become the go-to marketing channel for brands.

But to truly unlock the power of RCS, businesses need a reliable, scalable, and conversion-focused platform and that’s where Convertway comes in! 

With Convertway you can: 

• Set up personalized campaigns that engage customers at the right time.
• Target the right audience for better conversions.
• Use rich media and CTAs to drive action.
• Connect with customers worldwide.

So, what are you waiting for? Don’t let outdated SMS limit your customer communication.

Upgrade to RCS with Convertway and start engaging like a pro! Try Convertway today.

FAQs

1. What does RCS stand for?

RCS stands for Rich Communication Services. It’s an advanced messaging system that improves traditional SMS with images, videos, read receipts, and interactive buttons.

2. Why is my phone using RCS instead of SMS?

Your phone uses RCS because it’s enabled by your carrier and messaging app (like Google Messages). It gives you a better messaging experience, similar to WhatsApp or iMessage, but without needing a separate app.

3. What is the difference between SMS and RCS texting?

SMS is plain text only with no extra features. RCS allows you to send high-quality images, videos, and interactive messages while also showing read receipts and typing indicators. It makes texting more engaging and modern.

Author Bio

Sapna Singhal is a Freelance Content Writer who specializes in writing data-driven blog posts around B2B Marketing and SaaS. She has over 5 years of experience in content writing and marketing. When she's not writing, you can find her chit-chatting with her sisters or reading books!