20+ RCS Stats For Ecommerce Marketers

It is getting harder to stand out in the ecommerce market today. Emails often go unread. SMS lacks flair. And WhatsApp? Well, not everyone checks it for shopping updates.

Ecommerce marketers today need more than just text. You need engagement. Rich visuals. Real-time responses. That’s where RCS (Rich Communication Services) comes in. RCS is revolutionizing e-commerce marketing by providing richer, more interactive communication channels between businesses and consumers.

But is it worth the hype? What are the actual numbers saying?

This article brings you the latest, most powerful RCS stats that’ll help you decide whether it’s time to upgrade your messaging game. 

RCS Growth & Adoption

As mobile usage continues to dominate, marketers are shifting to richer, more interactive channels. RCS is leading that charge. Let’s look at the numbers that show just how fast it’s growing.

1. RCS business messaging traffic grew from 33 billion messages in 2023 to 50 billion in 2024. (Source: Juniper Research)

2. The global RCS market is expected to grow from $8.37 billion in 2023 to $19.48 billion by 2028. (Source: Zixflow)

3. RCS will reach 2.5 billion monthly active users globally in 2024, thanks to Apple’s support via iOS 18. (Source: Infobip)

4. RCS is anticipated to become the world's largest business messaging platform, with over 2 billion users, accounting for 50% of total smartphone users. (Source: MMA Global)

5. RCS messaging is rapidly expanding, with 90 operator launches in 60 countries. (Source: Master Of Code)

6. RCS messages sent during Black Friday and Cyber Monday 2024 increased by 111% compared to the same period in 2023. (Source: Sinch)

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7. In 2024, brands sent 25,000 times more RCS messages in November than in February 2022. (Source: Sinch)

8. India led the charge in 2024, with a 7% increase in RCS message adoption among users. (Source: Mobile Ecosystem Forum)

Impact of RCS on Ecommerce

With media-rich messages, verified senders, and two-way interactivity, RCS is not just a messaging tool—it’s a full-blown shopping assistant sitting inside your default messaging app. From product discovery to checkout, RCS can power the entire ecommerce journey without ever opening a browser.

Let’s check out how RCS is already transforming ecommerce with some real stats and use cases:

1. RCS campaigns have reported conversion rates of up to 80%. (Source: Master Of Code)

2. RCS messages deliver an 86% higher read rate than email newsletters. (Source: Master Of Code)

3. RCS messaging reduces cart abandonment and boosts ecommerce sales by 20%. (Source: Native Message)

4. RCS messages lead to up to 6.2x ROI for ecommerce brands running targeted campaigns. (Source: Master Of Code)

5. Club Comex saw a 115% increase in revenue and a 10x increase in click-through rates by switching from SMS to RCS. (Source: Infobip)

Club Comex is the loyalty arm of Comex, one of Mexico’s largest paint manufacturers and retailers, with over 5,000 stores nationwide and products used in more than 40 million projects annually. Their loyalty program rewards users with points redeemable for purchases or prizes.

Challenge: For years, Club Comex relied on SMS to send promotional offers and drive traffic to its website. But engagement was low, with click-through rates hovering around 2–3%. 

Solution: Club Comex upgraded to RCS Business Messaging to transform their user experience without sacrificing the broad reach of SMS.

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Results: 

• Revenue increased by 115% compared to the SMS version of the campaign.
• Click-through rate jumped from ~2% to 7.9% in the sales-focused campaign.
• The content-focused campaign saw a 20.6% click-through rate, nearly 10x higher than typical SMS benchmarks.

6. A Deutsche Telekom RCS campaign performed 2x better than SMS for the same Spotify Premium offer. (Source: Infobip)

Deutsche Telekom AG, one of the world’s leading telecom providers, aimed to boost conversions for a Spotify Premium free trial offer among its German subscriber base. Additionally, only about 50% of their user base could receive RCS, so the brand needed a hybrid approach. 

Challenge: Telekom Deutschland had long used SMS to share promotional offers. But for a vibrant offer like Spotify Premium, plain text wasn’t cutting it. 

Solution: Deutsche Telekom crafted an end-to-end customer journey using RCS messages featuring rich media carousels, suggested CTA buttons, and Telekom + Spotify’s logos and brand colors.

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Results: 

• RCS performed 2x better in conversions and engagement than the SMS version of the campaign.
• Open rate increased by 26%
• Engagement rose by 66%
• Conversions surged by 120%

7. Covéa Group’s RCS campaign had an 11% lead generation rate, while email led to just 0.05%. (Source: Infobip)

8. In a consumer survey, 90% of consumers were more likely to make a purchase when interacting with a brand using at least one RCS feature. (Source: Attentive)

RCS vs. SMS vs. WhatsApp: Who Wins the Messaging Battle?

While SMS has reach and WhatsApp has engagement, RCS combines the best of both—reach, interactivity, and trust. Here’s how the three stack up in terms of features, user experience, and business impact.

1. RCS messages have up to 98% open rates, just like SMS—but with 10x higher engagement due to rich media. (Source: Esendex)

2. Customers are 35x more likely to read RCS messages than emails and 2x more likely to act on them compared to SMS. (Source: Google Developers)

3. 90% of rich media messages are opened within 15 minutes, with customers interacting with RCS content for up to 45 seconds. (Source: Sinch)

4. Only 17% of users avoid opening RCS messages due to sender concerns, compared to 41% who skip SMS due to spam. (Source: Omdia Report)

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5. Campaigns using RCS have seen 3 to 7 times higher click-through rates than rich SMS. (Source: Sinch)

6. WhatsApp still leads in global daily active usage (~2.8B users), but RCS is catching up fast with 2.5B + users expected by the end of 2024. (Source: Omdia Report)

Also Read: RCS vs. WhatsApp: Which One Should You Choose?

Future Predictions: What’s Next for RCS in Ecommerce?

With cross-platform support, AI integrations, and exploding adoption rates, RCS is on track to become the go-to messaging channel for ecommerce brands worldwide.

Here’s what experts and data are predicting for the next 5 years:

1. A2P RCS revenue will grow from $317 million in 2024 to $4.2 billion in 2029—a 68% CAGR. (Source: Omdia Report)

2. RCS adoption jumped 5x in 2024 alone, according to Infobip’s research on 530 billion interactions. (Source: Business Wire)

3. RCS will account for 7% of total business messaging revenue by 2029, up from just 1% in 2024. (Source: Omdia Report)

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4. RCS is expected to generate 18% of operators' business messaging revenue globally by 2029, up from 3% in 2024. (Source: Juniper Research)

AI will indeed play a key role in RCS evolution. From product recommendations and real-time support to hyper-personalized promotions, ecommerce brands will use AI-powered RCS to create experiences similar to apps—right inside the inbox.

Should You Use RCS in 2024?

If you’re relying solely on SMS or email, you’re already behind. RCS offers 10x engagement, rich visuals, and app-like experiences—without leaving the inbox. Whether you’re launching a sale, recovering carts, or building brand loyalty, RCS is the mobile-first tool ecommerce marketers need to master in 2024.

If you’ve made it this far, chances are you're ready to try something new.

That’s where TheConvertWay comes in. Whether it’s RCS, SMS, or WhatsApp—our tools help you talk to your customers like a human, not a robot.

• Want to upgrade your campaigns with RCS?
• Want more engagement without lifting extra weight?
• Want support that actually gets ecommerce?

Then —start your journey with TheConvertWay now!

Author Bio

Sapna Singhal is a Freelance Content Writer who specializes in writing data-driven blog posts around B2B Marketing and SaaS. She has over 5 years of experience in content writing and marketing. When she's not writing, you can find her chit-chatting with her sisters or reading books!

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