Unlock the Power of WhatsApp Carousel: A Step-by-Step Guide for Sending Carousel Campaigns

With over 2 billion monthly users, WhatsApp is one of the most popular messaging platforms globally, making it a top marketing channel for eCommerce and D2C brands.

However, rising WhatsApp marketing costs can hinder its potential. That's where WhatsApp carousel templates come in. 

WhatsApp carousel templates make it easy for customers to browse products. Instead of bombarding customers with multiple messages, brands can send one Whatsapp carousel and customers can easily swipe through them to view all offers. This keeps them interested and engaged.

How to Send a WhatsApp Carousel Campaign Using The Convertway?

Follow the below steps to launch a stunning Carousel Campaign on Whatsapp using The Convertway 

Step 1: To send a WhatsApp carousel campaign you need to visit the convertway dashboard and go to campaigns, then select Whatsapp campaigns and click on Browse Templates. 

‍Step 2: Once you reach the Whatsapp campaign slide, select your pre-created WhatsApp carousel template. If you don't have one, click here to learn how to create a Whatsapp Carousel template.

When creating a Carousel template, please ensure that you follow the WhatsApp character limit for the text message as well as for the product carousel cards.

‍Step 3: Once you select the carousel template option you need to fill out the campaign title and add your target audience list. 

You can filter and exclude certain segments or choose a pre-segmented list by selecting the appropriate option in the target audience section.

Step 4: After selecting your target segment, you need to fill in all the necessary information about the products you want to showcase in the carousel including the discount code and discount value as shown in the image below:

‍Step 5: Once you are done with filling out all the necessary details about your carousel template turn on your UTM tracking and fill in the UTM parameters. You can even test the campaign by clicking on the Send Test Message Button.

Once the testing is done, you are all set to send your carousel campaign to your target audience. 

‍Step 6: Now, when you have successfully created your Carousel campaign you have the following options:

1. Choose to send your Carousel campaign instantly. 
2. Schedule your Carousel campaign on your preferred date and time.

Post this you will be able to see your campaign in the Campaign History Tab. Once the campaign is successfully sent, you can easily track the open rate, click rate and other important metrics in the Campaign Analytics Page.

WhatsApp Carousels: A Game Changer for E-commerce Brands

WhatsApp carousel campaigns are a great way for e-commerce brands looking to enhance their WhatsApp marketing efforts. Let’s deep dive into it.

1. Whatsapp carousel templates boost customer engagement through interactive images and videos. Customers can actively explore various products or offers at their own pace, which encourages them to spend more time with your content.

2. Ecommerce & D2C brands can showcase up to 10 products in a single WhatsApp carousel format. This lets these brands present different items or features in a clear, attractive way.

3. By cutting down on the number of WhatsApp messages, carousel templates make communication smoother by conveying your message only through one Whatsapp template. This improves the customer experience as well as saves costs.

4. Each product can have a detailed description and CTA buttons. This helps D2C & e-commerce brands explain the benefits and key points of each product, making it easier for customers to decide and make the purchase and ultimately increasing the brand’s conversion and improve ecommerce sales. 

5. WhatsApp carousel templates allow ecommerce brands to pay for just one marketing message while showcasing up to 10 products. This cost-effectiveness significantly boosts your conversion rates and ultimately improves your WhatsApp marketing ROI by maximizing the value of each message.

These above reasons make WhatsApp carousel templates a great tool for Whatsapp marketing. They’re visually appealing, interactive, and cost-effective, making it easier to connect with and engage your customers over text. 

With the ability to showcase up to 10 items in one message via product cards, provide detailed descriptions and keep costs down, carousel templates streamline communication and boost engagement. 

Start leveraging WhatsApp carousels campaign today with the help of The Convertway’s Whatsapp automation tool to boost your brand visibility and increase conversions in your next marketing campaign.