How to Send Bulk SMS Marketing Campaigns in 6 Simple Steps?

Grabbing your customer’s attention in an instant is crucial and difficult in this digital age. One of the most powerful and effective ways to do this is through SMS marketing. With just a single text message, you can deliver offers, updates, and promotions right to your customer’s phone. 

Let's explore how The Convert Way, an ecommerce marketing automation platform simplifies the process of sending bulk SMS campaigns and why SMS marketing is a must-have for online businesses looking to connect with their audience quickly and efficiently.

What Are Bulk SMS Marketing Campaigns?

Bulk SMS marketing campaigns or SMS blasts allow businesses to send thousands of promotional messages and alerts directly to their customers’ mobile phones. These messages include limited-time offers, new product launches and exclusive discount codes. 

With the right bulk SMS marketing strategy, ecommerce businesses can significantly improve engagement, drive sales, and build customer loyalty.

Since text messages have a high open rate—with most people checking their messages within minutes—SMS marketing is one of the best and fastest ways to capture your audience's attention. 

Text messages offer an immediate and personal way to engage with your customers, and they’re cost-effective. As a result, bulk SMS messaging has become a must-have tool for eCommerce businesses looking to connect with customers and improve conversions quickly.

Step-by-Step Guide: Sending Bulk SMS Campaigns with The Convert Way

Step 1: Get Your Sender ID Approved

Before launching any SMS campaigns, you'll need an approved Sender ID.  This ensures your messages are legitimate and can be delivered to your customers.

Don’t have one? You can register your Sender ID easily through The Convert Way platform as shown below.

Step 2: Create & Approve the SMS Campaign Template

Create engaging SMS campaign templates using our AI copywriter. Once you have created your SMS template, you can go ahead with the approval process. 

Make sure your SMS template is approved for your Sender ID. This step ensures that your message complies with regulatory standards and will be delivered without any hiccups.

Step 3: Add Sender ID in The Convert Way’s Settings

Navigate to Settings → Sender IDs and update your approved Sender ID for seamless integration.

Step 4: Add & Test the Promotional Template

Go to the templates section and Select SMS and test the SMS campaign. Testing your promotional messages on your own numbers first is crucial before sending them to your customer list to ensure accuracy and effectiveness.

Step 5: Filter Your Customer Segments

Once, you have created and approved the SMS campaign template, navigate to the SMS campaigns page to send or schedule the SMS campaign. Fill in the required details like your campaign title, sender ID, template ID and select your target audience or subscriber list. 

The Convert Way offers pre-built customer segments for targeting specific audiences, such as:

• High-Intent Customers
• VIP Customers
• Discount Seekers
• Abandoned Checkouts 
• Repeat Purchasers

You can also create custom segments based on your business goals.

Step 6: Schedule the Campaign & Measure Results

Once everything is set, schedule your bulk SMS campaign and track your campaign performance. 

Monitoring key SMS marketing metrics like open rate, click-through rate, and conversion rate with the help of TCW’s campaign analytics will help you refine future SMS campaigns for better results.

Why Are SMS Blasts Essential For Your Ecommerce Business?

1. Boost Customer Engagement: SMS marketing lets you engage directly with customers, leading to higher response rates than emails or social media ads.

2. Improve Sales Conversion: Mass SMS campaigns drives immediate action by sending time-sensitive promotional offers or discounts straight to your customers’ phones.

3. Strengthen Customer Loyalty: Personalized SMS campaigns help you build stronger customer relationships, offering deals and updates tailored to your customer’s preferences.

4. Increase Brand Visibility: Keep your brand top of mind by sending SMS messages that customers can see no matter where they are.

5. Drive Traffic to Your Website: SMS can include clickable links, directing customers to your online store, boosting traffic, and increasing ecommerce sales.

Conclusion

Bulk SMS marketing is a powerful tool that can significantly boost your business’s engagement, conversions, and customer loyalty.  Whether you're looking to promote a sale, remind customers about a recent purchase, or drive traffic to your website, an an SMS blast provides a reliable and efficient way to stay connected with your audience.

With The Convert Way’s bulk SMS marketing software launching and managing SMS campaigns is simple, efficient, and highly effective. 

Start using mass text messaging to connect with your customers in a personal way, driving traffic and increasing sales for your eCommerce business.