Customer Lifetime Value or CLTV is the average revenue a business can generate from its customers over the entire lifetime. CLTV is an important metric because it provides you with a customer-centric perspective to guide some critical marketing and sales strategies for your business, such as acquisition, retention, cross-selling, upselling, etc.
Until-unless you know how much money you can generate from your customers, you can not plan how much money you can spend on acquiring them. Therefore, focusing on CLTV and increasing it will be beneficial for your brand. And, how can you do so?
Below, we have curated a list of Shopify Apps that can help you in enhancing your CLTV with minimum effort and cost on your business.
1. WhatsApp & SMS Marketing: TCW
The Convertway is an all-in-one powerful SMS & WhatsApp Marketing automation tool that will help you to increase your sales by re-marketing your existing customer base by using its powerful features like Abandoned Cart recovery, Subscriber Opt-in, Broadcasting, Conversation, Win-Back, and Review/ Feedback.
App Features:
The Convertway helps in Cross-selling and Up-selling your products with the help of its SMS & WhatsApp messages, resulting in driving customers to spend more  which helps in boosting CLTV and profitability
With The Convertway, you can send personalized messages. As Customer appreciates when companies recognize them and prove they know their customer, it helps build trust and retain customer for the long term.
Let your customers never leave the products they have been habitual of, with The Convertway send them Abandoned Carts and Restock Cart alerts to never let them run out of their favorite products
It lets you increase engagement with your customers by gamifying the experience.
Also you can use Win-Back templates to help you increase CLTV by remarketing inactive customers based on purchase history and shopping behavior
The Convertway also lets you have a 2 Way Conversation with your customers which helps you to build long-lasting relations with your customers
Smile is a customer loyalty platform that lets you to create your own loyalty and reward programs to help you generate growth for your business. With Smile, you can boost your sales from your existing customer base through points and rewards.
App Features:
Smile encourages repeat purchases by letting your customers earn points by joining the program, placing an order, making repeat purchases, or leaving reviews then you can choose how would you like to reward them
Smile also offers a VIP program that lets you create tiers that reward your top customers with better rewards and exclusive perks
Also, smile lets you create a referral program, with the help of which your customers will be rewarded for telling their friends and family about your product
The reward drives customer to earn more points again for future perks which boosts customer retention and profit
Gorgias is a great customer service platform for Shopify brands that helps you to convert more shoppers and retain them longer. The App is mainly focused on customer retention by managing Shopify brand’s all customer support all-at-one place.
App Features:
It offers support on every channel from email and live chat to phone and social media. So, you will be able to edit orders, modify subscriptions, and refund payments without leaving your helpdesk
Gorgias also lets you fully automate repetitive tasks like cutting and pasting, commonly asked questions, and closing out tickets, this way your support team can spend less time looking busy and spend more time talking to customers
It offers full customer context even before answering, with its order and conversation history to help you give the most to your customers
Also, Gorgias offers you with Intent and Sentiment detection feature which will help you to know what your customer really wants, and respond to them faster with its pre-made responses to increase your customer satisfaction and therefore drive customer loyalty
Referral Candy is a platform that helps Shopify brands to offer referral programs to their customers. A referral program is the best way to retain customers and reward them when they refer new paying customers to the store
App Features:
With Referral Candy, boost your CTLV by creating an authentic relationship with your customers with the help of referral programs and let them increase sales by referring it to their friends
It works by providing your customers with a personal reward link that they can share with their friends and family to promote your brand
Referral Candy lets you have your existing customers into your referral program with post-purchase popups and emails
It helps Shopify brands to attract new customers, increase sales and grow their brand through word-of-mouth from their existing customers
Trtle is an upsell marketing platform that helps you to create a customizable upsell page that will pop up from the moment the person clicks on ‘add to cart’. The upsell popup shows a list of recommended products with which customers can upgrade their preferred product for more benefits.
App Features:
Trtle helps you to create an upsell page that entices customers to spend more for a more expensive subscription which results in boosting customer lifetime value and profitability
Trtle offers you with 3 pre-designs upsell popups
With Trtle, you will also be able to track the sales that you have made by using Trtle
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