Nature’s Nectar’s Retention Journey With The Convertway - SMS & WhatsApp Marketing Automation

Honey is often called the nectar of the gods, and Nature’s Nectar truly bee-lieved in its power!

Nature’s Nectar, a part of the Kejriwal Group—the largest exporter and manufacturer of honey in India, ventured into the domestic market three years ago. Their mission? To deliver pure, export-quality honey, free from any impurity, to the people of India. However, they soon encountered significant challenges in retaining and keeping customers engaged.

Discover how Convertway helped them achieve unbee-lievable success in overcoming their challenges!

Challenge 1: Identifying Anonymous Website Visitors

• Problem: To effectively switch to channels like WhatsApp, Nature’s Nectar needed to gather phone numbers from website visitors to build a subscriber list as they initially relied on email campaigns to engage customers but encountered poor response rates.
  
  
• Solution: Convertway’s subscriber opt-in tools helped them collect phone numbers and convert website visitors into potential buyers when they transitioned to WhatsApp for direct communication.
  
  
• Results: This strategy led to an impressive conversion rate, with 70.37% of website visitors becoming active subscribers.

Challenge 2: Abandoned Carts

• Problem: Converting abandoned carts into sales was costly and inefficient, as the team relied on manual calls with a low ROI.
• Solution: Nature’s Nectar implemented Convertway’s automated Abandoned Cart Flow, encouraging customers to complete their purchases and converting lost opportunities into sales.
• Results: This automation led to a 30% conversion rate of abandoned carts into successful sales.

Challenge 3: Customer support & trust building

• Problem: The brand experienced a surge in customer support queries, ranging from order-related issues to product inquiries, especially from first-time customers. This influx overwhelmed their manual call-handling process, creating a significant burden on the team.
  
  
• Solution: They adopted Convertway’s WhatsApp Chat Widget to automate customer support, ensuring every query was promptly addressed. By automating responses to common questions and educating with images and videos, they built trust and significantly boosted customer loyalty.
  
  
• Results: This change reduced the number of customer queries by 50%, significantly easing the support burden.

Challenge 4: Retention

• Problem: Nature’s Nectar initially relied on email and SMS campaigns to retain customers, but they struggled with low open rates and response rates. They needed a more effective communication channel that would allow them to send regular reminders and stay top-of-mind with their customers, encouraging repeat purchases.
  
  
• Solution: Nature’s Nectar shifted their strategy to focus on sending WhatsApp campaigns, discounts, product awareness content, and sale notifications via WhatsApp, particularly on weekends when customers are more likely to have free time and make purchases. Additionally, they leveraged retargeting messages to encourage repeat buying.
  
  
• Results: This strategy boosted customer retention by 40% and not only increased sales on their D2C channel but also improved marketplace sales on platforms like Amazon and Flipkart by 10%-15%.

Conclusion

Through their partnership with Convertway- a powerful SMS & WhatsApp marketing software, Nature’s Nectar not only transformed their challenges into opportunities but also achieved remarkable results. By leveraging Convertway’s innovative solutions like gamification tools, cart recovery flow and WhatsApp chatbot, Nature’s Nectar built a robust subscriber base, streamlined customer support, reclaimed lost sales from abandoned carts, and significantly improved customer retention.

The results clearly indicate customer relationships as sweet as honey for Nature’s Nectar in the future as well!!