5 Egg-citing Ideas to Launch Easter Campaign with SMS Marketing

It's time! Easter is just a few days away, and it's the perfect time to engage your customers and earn profits! And, what can be the best platform to do that other than SMS marketing?

After all, SMS marketing has an open rate of 94%. So, Let's roll the dice and head straight away to the fabulous ideas to launch a successful Easter campaign with SMS marketing!

Objective of Creating Easter Campaign

a) Reach out to Potential Customers

b) Engage current customers

c) Enhance Sales & Revenue

Brilliant Easter SMS Marketing Campaigns & Templates(+Calendar)

Check out the most captivating ideas for SMS marketing campaigns, templates, and a comprehensive calendar from March 1st to April 8th. Keep scrolling to explore them now!

1) Entice them with an Interesting Easter Game(+Offer Scratch Card)

Now, you can send a follow-up SMS on the 6th of April. There can be two cases-

2) Celebrate a New Beginning by launching a New Catalogue

Easter is all about new beginnings and happiness. Spread joy and attract your customers by offering a discount on a new catalog!

3) Wish them in a Special Way- Yes, a Gift Card

Who doesn't like a free gift card? This Easter, make more revenue by giving selected customers a gift card so that they can shop their heart out! Yayay!

4) Spread Joy with Discounts & Make your New Subscribers feel Special

Once you have grown your customer base, you should welcome your subscribers with a discount coupon and make them happier! This will make them shop, and you can earn some extra sales on Easter!

5) Double the Joy- Launch a Sunday & Easter Sale

Easter always falls on Sunday. So, why not launch a double joy coupon?

Bonus Tips: Whom should you target with this campaign?

It is crucial to target the appropriate audience for your Easter campaign to optimize cost-effectiveness. And, we are here to help you. Check out the target segment for each of the above campaigns!

a) Easter Game Campaign

You should send the Easter game template to repeat purchasers, low-purchase value customers, and to your subscriber list. A scratch card will lure them to shop.

b) New Catalogue Campaign

With the new catalog campaign, you should only target the medium or high-purchase value customers and customers who have a history of purchasing at least twice from your brand.

c) Gift Card Campaign

With the gift card campaign, you can attract the below customers -

• Customers whom you reached out for abandoned cart recovery 30 days back or 90 days back
• Medium and low purchase value customers
• Customers who had a single purchase in the past 30 days

A free gift card will make them curious and land you revenue!

d) Campaign for New Subscribers between( 21st March to 15th April)

This campaign is dedicated to your new subscribers who signed up between 21st March and 15th April.

e) Sunday & Easter Sale

The Sunday and Easter sale has huge potential, and you can target the below customer segments-

• Customers whom you reached out for abandoned cart recovery 30 days back or 90 days back
• High, Medium, and low purchase value customers
• Customers who had a single purchase in the past 30 days