How to Recover Abandoned Carts with WhatsApp Automation in Ecommerce

Abandoned carts are like unfinished stories in your ecommerce store. A customer browses, fills their cart with your best products, and then, for some reason, leaves without completing the purchase. 

It's a common problem, but what if you could turn these missed chances into sales? With automated abandoned cart reminders via SMS & WhatsApp, you can do just that.

In this blog, we’ll show you how to set up an effective abandoned cart recovery flow that brings customers back to complete their purchases. By using the cart abandonment solutions available on The Convertway, you’ll be able to recover lost revenue and boost your conversion rates. 

Ready to turn abandoned carts into successful sales? Let’s get started!

What is an Abandoned Cart Automation Flow?

An abandoned cart automation flow is a sequence of automated messages sent to customers who leave items in their shopping carts without completing the purchase. These messages are designed to gently remind customers to finish their purchases.

Shopify, Magento, BigCommerce and WooCommerce stores commonly use cart recovery automation to enhance their customer retention strategies. By implementing these automation flows, they can reach out to customers who abandon their carts with personalized messages that resonate with the customer's shopping behavior. 

These platforms offer seamless integrations with various abandoned cart recovery apps and WooCommerce cart recovery plugins, making it easier for store owners to set up and customize their flows. Whether it’s a small online store or a large ecommerce business, abandoned cart automation has become an essential tool for improving the cart recovery rate and boosting overall sales.

By using automated abandoned cart recovery flows you can easily increase your abandoned cart recovery rate and recover lost sales, ultimately increasing your revenue.

Why are Abandoned Cart Recovery Flows Essential?

Abandoned cart recovery flows are not just a nice-to-have; they are essential for maximizing your eCommerce potential. Here’s why:

1. Conversion Boost: With a cart abandonment rate of approximately 70%, recovering these carts can significantly boost your conversion rates, turning potential losses into sales.

2. Revenue Recovery: An effective abandoned cart recovery marketing automation can drive 10x the revenue of an ecommerce business, making it a powerful profit-driving strategy.

3. Customer Retention: Personalized cart recovery messages with dynamic product images increase open rates and click-through rates. By implementing effective cart recovery flows, you build trust and retain customers, leading to long-term customer loyalty and high customer lifetime value.

Implementing these cart recovery strategies for your Shopify and WooCommerce store can transform your abandoned cart recovery rate, helping you make the most of every sales opportunity.

How to Enable Abandoned Cart Recovery Automation Flow Using The Convertway?

The Convertway is an easy-to-use WhatsApp marketing tool that allows you to easily enable cart recovery automation via WhatsApp. Our user-friendly cart abandonment recovery flow helps you send personalized text messages, encouraging your subscribers to return and complete their purchases. 

Here's how you can set up Shopify abandoned cart recovery automation flow using The Convertway:

To set up the automation go to Flows > Whatsapp tab and click on the “Abandoned Cart Recovery” flow as shown in the below image.

Step 1: Enable the flow trigger

1. Setting a Minimum Cart Value

To trigger an abandoned cart notification, you need to specify a “Minimum Cart Value” below which the alert will not be triggered.

For example, if you set the minimum order value at $100, customers with carts below $100 won’t receive an abandoned cart alert. However, if the cart value exceeds $100 and is abandoned, a Whatsapp notification will be sent.

2. Enable UTM Tracking

Easily track the sources of your website traffic and the performance of your cart recovery notifications by specifying UTM parameters like source, medium and campaigns.

Step 2: Define the Condition and Setup Delay

1. Setup Delay

Define when you want to send the automation to your customers. This is calculated from the time the cart was abandoned, allowing you to time your messages for maximum impact.

Step 3: Creating the First Follow-up

1. Selecting the right template 

Enable the first follow-up and set it up by browsing through the templates in the Templates field. 

Choose among the pre-set templates under the Browse Templates field

Otherwise, you can create your own by Templates > WhatsApp > Add Template

Note: You need to have an approved WhatsApp Business Account to customize your own templates

Discount Options: If you choose a template with a discount variable, specify either the discount value or discount code in the `{discount_value}` and `{discount_code}` fields.

2. Add a Product Image

Now, add a product image if you want to send one with your cart recovery Whatsapp messages by choosing a template with the “product image” option.

To add dynamic product images to your message, choose the “Product Image” option, and our system will automatically send a picture of the product your customer left in their cart with the message. If you want a static image you can upload your image by choosing the “Add Image” option.

Note: If there are multiple products in the abandoned cart, we'll randomly select and send an image of one of them.

3. Select who you want to send notifications to

Finally, you can send notifications to both your customers and yourself by enabling the “Notify Admin” option.

Configure the number in the settings: Settings > Profile > Enter the Details.

Step 4: Creating the Next Follow-up

1. Setting Up Strategic Follow-ups

The cart abandonment flow ends once the customer places their order, but if they haven't, The ConvertWay lets you send two more engaging follow-up texts. Set the timing for each follow-up in the Delay field, calculated from the time of cart abandonment.

For instance, schedule the first follow-up 1 hour after cart abandonment, the second after 10 hours, and the third after 72 hours. You can disable any follow-up if needed or send them in any order.

2. Flexible Timing

Send these follow-ups strategically by selecting the Time and Template. You have the flexibility to rearrange the follow-ups without any hassle.

For instance, if you prefer the sequence of second, first, then third, you can achieve this by adjusting the timings accordingly.

You can also disable a follow-up if you don't want to send it and send another follow-up directly after the previous one that too in any order.

Step 5: Analyze Your Performance

Want to know how effective your abandoned cart campaigns are? With The ConvertWay you can do it in just 1 single step!

To measure the performance of your Abandoned Cart Recovery Flow, go to Analytics > abandon cart

The “Abandon Cart Analytics” displays key metrics to track like :

• Total Order Recovered: This is the number of orders placed by the customers after the Abandoned Cart Recovery messages.

• Amount Recovered: This is the total sum of the order value of orders placed customers after the Abandoned Cart Recovery messages.

• Messages Sent: This is the total number of notifications sent for Cart Recovery.

• Order Logs: This gives detailed information for the Orders recovered, including Order ID, Customer Name, Cart Value, and Abandoned Date.
  

By tracking these important ecommerce metrics you can easily optimize your automation flow templates and reduce cart abandonment rates.

Conclusion

Abandoned carts represent significant missed revenue, but with the right automation flow on WhatsApp, you can recover these sales and boost your conversion rates. By implementing best-abandoned cart recovery practices and leveraging the power of personalization, The Convertway helps you recover abandoned carts and drive sales for your ecommerce business.

The Convertway is a powerful SMS and WhatsApp marketing automation tool with 18+ automation flows, that helps you streamline cart recovery. It is one of the best Shopify apps for cart recovery. 

So why wait? Choose The Convert Way as your trusted abandoned cart Shopify app to take your Shopify store to the next level. Start recovering lost sales and increasing revenue today!