Here's How to Grow Your Customer Base in No Time

Launching a direct-to-consumer (D2C) brand can be a thrilling experience, but building a customer base can be a daunting task.

If you're struggling with this, know that you're not alone. The good news is that there are effective ways to attract customers, which can ultimately lead to increased sales.

Without further ado, let's dive into some of the most creative and impactful approaches to building a strong customer base.

1. Use the Subscriber Opt-in Method

The easiest and the best way to collect customer data is by adding a subscriber opt-in on your website or blog page.

But, why will anyone subscribe to any brand?

Solution- Attract your potential customers with a 5 to 10% discount on subscribing and they will surely do so.

Which Brands can use it- Apparel brands, food brands, Cosmetic brands, and more.

2. Check Out the Brand New Facebook Click-to-WhatsApp Ads Feature

You must already be thinking of running Facebook ads for targeting your audience. Get ready to become a pro at it by using the smartest features ever-Click-to-WhatsApp Ads.

a) With Facebook, now, you can add to WhatsApp.

Why should you do so?

• The product landing pages become a little boring for customers. Hence, an interactive WhatsApp chat will keep them interested.
• By making them land on WhatsApp, you can collect their data- Phone Numbers and save it for later use.
• According to IOS 14 update, Facebook and other apps can't track customers and their preferences. Hence, it targeting customers and having their data became tough.

By diverting your customers to WhatsApp and taking their phone numbers, you are creating a database that can never be stolen. Isn't it good?

b) Run Contests or Surveys

You can easily fetch more data by running contests or surveys and then make your customers land on a page that has a form. Make them enter their data and let them take the survey or participate in the content.

Why?

• It will get you the data you need
• It may help you in getting customer pain points or even sales

Which Brands can use it- Apparel brands, food brands, Cosmetic brands, and more.

3. Try the QR-code Trick

Today, marketing specialists are coming up with new ways through which you can reach customers and make them stay. One such, recently popular way is gaining customer data and earning their attention through attractive QR codes.

How can you do so?

There are a lot of QR Code use cases that brands are using. You can pick a suitable one and promote it by adding "To stay updated with latest sales and discounts, Scan the code now". You can put QR codes on products or your packaging and make your customers join your WhatsApp broadcast group.

In this group, you can promote your products and campaigns. Leverage them with a discount coupon, and almost all your potential customers will scan your QR code for sure.

Which Brands can use it- Apparel brands, food brands, Skincare brands, Haircare brands, and more

4. Create Knowledge-based Content

Do you what is the most famous way of attracting potential customers? It is through spreading knowledge about your brand.

What are the best ways to do it?

a) Collaborate with Influencers & Create Videos

Yes, make videos on the pain points of customers and let the influencers suggest your product.

What can you do with it?

‍You can create short snippets of these videos and promote it on Social media. This will intrigue your customers and they will be interested in watching the full video.

Here come's the best thing-

Now, you can make them land on your website page, take their details and then let them watch the video.

Result- You are solving customers' problems, collecting data, and promoting your brand as well.

b) Create a knowledge-based community on WhatsApp

You can create a community on WhatsApp and let influencers talk or share videos in the community group. They can make content about the benefits of your products or how to use them.

Result- This trick will get your customer's WhatsApp numbers and intrigue them to buy your products. Isn't it a win-win?

Which Brands can use it- Skincare brands, makeup brands, and Haircare brands.

5. Launch a Referral Program

Your current customers are your blessing. How?

67% of customers buy from a new brand over word of mouth. So, who can be a better promoter of your brand than - loyal customers?

So, what's the next way of increasing your customer base?

Launch a referral program. It can be something like-

Which Brands can use it- Apparel brands, food brands, Cosmetic brands, and more.

6. Win their Hearts by offering Free Samples

Another proven method to expand your customer base is by offering free samples on your website and collecting customer data through the sign-up process.

Which brands can use it- Hair care brands, makeup brands, and skincare brands.

7. Finally, Recommend Products according to Customer's Pain Points

Several brands have gained popularity on social media as they suggest customers products according to their pain points. You can do the same. You can create a form or quiz through which you can suggest products.

Which Brands can use it- Hair care and skin care brands can use this as customers are always looking for product recommendations. With the quiz or form, you can collect data, make a customer base, suggest products, and even earn sales!