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In this social media-driven world, scrolling has become essential to stay updated with the latest trends, news, and conversations. With an increasing number of pictures and memes flooding our feeds, the urge to keep scrolling is endless.
Now, with WhatsApp marketing becoming extremely popular among eCommerce and D2C companies, this scrolling phenomenon has paved the way for an exciting feature on WhatsApp - Carousel Templates.
So, let's delve deeper into WhatsApp Carousels, learn how to launch carousel campaigns, discover their benefits, and understand their impact on your eCommerce business's revenue.
WhatsApp Carousel Templates are a new addition offered by WhatsApp Business Platform. It helps all businesses market multiple products within one WhatsApp conversation. With these carousels, you can showcase your products using up to 10 customizable cards on a horizontally scrollable view, similar to LinkedIn. It is perfect for browsing multiple products in a category in one go and offering your customers a richer shopping experience.
Follow the below steps to create and launch a stunning Carousel Campaign on Whatsapp using The Convertway
Step 1: To create a WhatsApp carousel template you need to visit the Convertway dashboard, go to templates and then select “WhatsApp” and click the “Add Template” button.
Step 2: Once you click the add template button, you need to choose the campaign option in the category and fill in the other details.
Step 3: Select carousel as your header type.
Step 4: After selecting the header type, you need to draft your message (Max 1024 characters) and add variables to personalize your template as you wish.
Step 5: Once you have crafted your message body for your carousel template, you can move ahead and select the card header type either as an image or video. Post that, fill in the card body text with a catchy phrase describing your products (max 100 characters).
You can also add up to 10 cards in one carousel message by clicking on the add card button from the top right corner as shown in the image.
Step 6: After adding the card body text you need to choose the button type from the drop-down options - quick reply button or CTA button according to your preference.
Step 7: After selecting the button type you need to choose the action type from the drop-down options as per your preference.
Step 8: At last, you need to select the button text. You can add another button by clicking the plus icon above the action type drop-down.
Now your Carousel template is ready and you can submit it for approval from the meta platform. Once approved you can easily send WhatsApp campaigns to your targeted audience with this template.
With WhatsApp marketing emerging as a go-to marketing channel, innovative features like Carousel Templates have become invaluable for eCommerce businesses. Let's explore how WhatsApp Carousels can elevate your eCommerce marketing strategy and drive business growth.
WhatsApp Carousel Templates allow you to present your products in an attractive and visually engaging format with the help of carousel media types like images or videos. Each carousel can feature up to 10 customizable cards, perfect for showcasing various aspects of a single product or multiple products in your catalog.
For example, an online fashion brand could use a carousel to display different outfits from a new collection, offering high-quality images and detailed descriptions that catch the eye and encourage customers to explore further.
Carousels create an interactive browsing experience within one WhatsApp message, promoting higher customer engagement. Ecommerce businesses can further target different segments of customers with different product cards based on their previous purchasing behavior.
For instance, a beauty or skincare brand could feature a carousel showcasing a range of skincare products, each card highlighting an item previously bought by the customer with a "Shop Now" or “Buy It Again” button. This direct call-to-action encourages users to interact with your brand without leaving the app, making it easier for them to take the next step in their buying journey.
WhatsApp Carousels simplifies product discovery and enhances the shopping experience by allowing customers to browse multiple products easily in one message.
An online Shoe store could use a single carousel to highlight various shoe styles or colors or different categories like sneakers, formals, heels and flats, allowing customers to swipe through options and find what they need with minimal effort. This convenience can significantly enhance the customer experience, making it more likely for customers to complete the purchase.
Using carousels can be a highly cost-effective solution for eCommerce businesses. Instead of sending multiple individual WhatsApp marketing campaigns, you can convey the same amount of information through a single carousel, giving you the power of 10 messages at the cost of one. This cost-optimizing efficiency allows you to maximize your Whatsapp marketing ROI by reaching more customers with a minimal campaign budget.
With multiple product cards in a single message giving an engaging shopping experience to your customers, you can sell more products with the same budget. This leads to higher conversion rates and increased revenue for your eCommerce business.
Creating a WhatsApp carousel can significantly enhance your e-commerce marketing metrics by offering a dynamic and engaging way to showcase your products. By following the steps outlined in this guide, you can easily set up a visually appealing and interactive carousel that captures your audience's attention and drives higher engagement rates. Start leveraging WhatsApp carousels today with the help of The Convertway’s WhatsApp automation tool to boost your brand visibility, improve customer interactions and increase conversions in your next marketing campaign.
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