Try These 6 Holi Marketing Ideas For 3X Sales in 2025! (FREE Templates Inside)

In India Holi isn’t just about colors, it’s about celebrating good over evil with good food and Gujiyas, parties, excitement, and massive shopping sprees! Customers are in the festive mood, looking for great deals, gifts, and essentials. This is the perfect time to capture their attention and boost your sales with powerful WhatsApp marketing campaigns.

But how do you stand out in the flood of Holi promotions? That’s where we come in! 

We’ve put together 6 high-converting WhatsApp marketing strategies that will help you drive engagement, increase conversions, and maximize revenue during this festive season.

From gamification tactics like scratch cards to BOGO deals and product bundles, these campaigns are designed to attract, engage, and convert your audience seamlessly.

Why Run a Holi Marketing Campaign?

Holi is a great opportunity for ecommerce businesses especially for brands in the skincare, food and beverages space to connect with customers and drive massive sales. Here’s why running a Holi marketing campaign can be a game-changer for your brand:

1. Expand Your Customer Base – Festivals bring excitement, and people are more open to exploring new brands and offers. With WhatsApp marketing, you can reach a wider audience and attract first-time buyers.
2. Increase Average Order Value (AOV) – The more customers add to their cart, the higher your revenue. Festive deals, product bundles, and limited-time offers encourage shoppers to spend more per transaction.
3. Boost Repeat Purchases – Holi is a season of multiple shopping occasions—outfits, gifts, home décor, and more. A well-structured campaign with follow-ups and personalized recommendations can encourage repeat purchases.
4. Enhance Customer Lifetime Value (CLTV) – Building a relationship during Holi can lead to long-term customer retention. By engaging customers with exclusive discounts, interactive campaigns, and gamification tactics, you can turn one-time buyers into loyal customers.

Best WhatsApp Marketing Campaign & Template Ideas for Holi  (15+ FREE Templates Inside)

Here are the most interesting Holi WhatsApp Marketing Campaign templates with a calendar. Scroll down now!

Before you deep dive into the expert WhatsApp Templates, check how you can:

👉 Apply for the Template>>> Watch Video

👉 Setup the Holi Broadcast campaign>>> Watch Video

1. Theme-based Holi Campaign - After all, It's the Festival of Colors

According to 78% of shoppers, an intriguing festival campaign makes them shop. So, why not add a splash of colors to your Holi campaign?

Campaign Tip: Run a week-long color-themed campaign, where each day highlights a different color. Create engaging WhatsApp templates around Holi’s vibrancy!

Check out the below templates and you will know what mean:

2. Buy 1 Get 1- Will always work!

Our decision-making process is completely changed when we hear the word “FREE”.  

What could be better than getting an additional free product or at least at half the price? That's why the BUY 1 GET 1 FREE offer can be effective.

And that's not it here's a follow-up strategy for your Holi BOGO campaign: 

• First reminder – Highlight the offer 
• Second reminder – Show limited stock alert 
• Final push – FOMO-driven message

The flow of the WhatsApp drip campaign should look like this:

Note: With the last follow-up, try to create urgency or fear of missing out.

3. Create Product Bundles- Bread tastes better with Butter

The next enticing Holi WhatsApp marketing campaign idea is to club products together and create an engrossing deal. It will be catchy as you can show two products that are better together.

Campaign Tip: Bundle complementary products to create irresistible deals. Think face wash + moisturizer, belts + pants. Offer the second item at a discount and Voila by creating bundles, you can sell more products to drive higher AOV and increase your revenue.

‍Here are a few Holi templates that can give you high conversions:

4. Scratch card: It's the Element of Hidden Surprise

We all love mysterious discounts.

It’s human nature to be curious, and that's why gamification tricks like scratch cards are so effective. When people come across them, they can't help but want to scratch and see what's underneath. 

So, this Holi create something unique that excites your buyer to engage and come to your website again and again. With your campaign instead of offering a flat discount offer them a scratch card via your Holi messages.

How It Works?

Log in to Convertway, create a Scratch card link and send a WhatsApp message with a scratch card, revealing a mystery discount upon clicking.

Follow up your campaign with: 

• For users who didn’t scratch – Follow up with a WhatsApp template creating curiosity about the offer and reward.

• For users who scratched but didn’t purchase – Send a time-sensitive message creating urgency and urging users to complete the purchase.  

Want to create a scratch card and get more engagements this Holi: Watch Video>>>>

5. Monster Discounts on Low-selling Products- Kill two birds with one Stone

Holi is the perfect time for selling products that are low in demand. As we celebrate Holi, we bid adieu to winter and welcome Spring.

You can easily attract customers to buy low-selling products by offering monster discounts. The bigger the discount, the bigger the chance they will purchase it.

Whether a sweater or an outdated handbag, a big discount can make anything and everything appealing!

Here are the WhatsApp templates that you can use:

6. Month-end Offers: For the time when we crave discounts!

Holi has a big chance for you to double your revenue. Most of us go almost broke towards the month's end and this is when shopaholics look for steal deals!

So, get ready to take advantage of it by launching a Month-End Holi Sale!

Target your customers at the right time and make the most of Month Ends.

Here are the marketing templates that you can use-

Note: The Month-end Holi campaign can help you convert 1st-time visitors into subscribers and at the same time target loyal customers.

Final Checklist for a Successful Holi WhatsApp Campaign in 2025

Before you hit send, make sure you’ve checked these essentials off your list!

• Verify Your WhatsApp Business Account – If you haven’t done this yet, connect with us and we’ll ensure smooth campaign execution this Holi.
• Get Your WhatsApp Templates Approved – Submit all templates for approval well in advance to avoid last-minute hiccups.
• Perfect Your Timing – Schedule your campaigns strategically to maximize engagement. Festive shopping peaks at specific times, be ready!
• Segment Your Audience – Not all customers are the same! Target them based on past behavior, preferences, and engagement levels to increase conversions.

Pro Tip: A well-segmented audience + the right offer + perfect timing = Higher Sales & Maximum ROI!

Don’t wait until the festive rush is over -get your Holi WhatsApp campaigns scheduled NOW! 

Still unsure where to start? We’ve got your back! Connect with our experts for free and we’ll help you craft a high-converting WhatsApp marketing strategy. Let’s make this Holi your biggest sales season yet!