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âBing Gordon once said, âThe potential for social commerce today is infinite. Every eCommerce site will have to adapt.âÂ
This vision aligns perfectly with recent projections: the social commerce industry is expected to reach a jaw-dropping $604.5 billion by 2027. In 2023, the social commerce penetration rate rose by 23.6%, with an additional 5% growth anticipated by 2028.
This proves that if youâre not already leveraging social media for your ecommerce, youâre leaving money on the table!
For eCommerce brands and online sellers, having a well-crafted social commerce strategy is no longer optionalâitâs a necessity. If youâre yet to tap into the power of social selling, this guide outlines some of the best social commerce strategies to boost your sales and win over your audience. Letâs dive in!
Social commerce is the perfect mix of social media and online shopping. Some popular examples of social commerce are Instagram Shopping, Facebook Marketplace, and TikTok storefronts. These platforms let customers discover, browse, and buy products directly within the apps, making shopping effortless and fun.
These social media platforms have transformed how we shop. In the past, Facebook buy-and-sell groups were popular for such shopping transactions, but now, features like Facebook Marketplace and Instagram Shopping offer a seamless, shop-like experience.
With Instagram Shopping, for example, users can explore products directly through the brandsâ Instagram feed like images, videos, or posts. A single tap on the product tag takes them to the product details page, making it easy to shop without ever leaving the app. It's quick, convenient, and changing the way we shop online!
Did you know that people worldwide spend over 2 hours a day on social media? Thatâs where your customers are, so why not meet them there? Social platforms like Instagram and Facebook are packed with tools that make shopping incredibly easy and enjoyable. Here's how to leverage them:
Instagram Shopping and Facebook Checkout allow users to purchase products without leaving the app. No need for clunky redirects to a websiteâjust smooth, hassle-free shopping. This convenience turns casual scrollers into buyers with just a tap, streamlining the journey from discovery to checkout.
Shoppable posts are the ultimate shortcut to sales. With product tags, you can tag items directly in your posts or stories, turning them into interactive shopping experiences. When users see something they like, they can click the tag and shop instantly. Itâs like having a storefront embedded in your feed!
Guess what? These product tags are not just limited to your Instagram posts or stories. You can easily add them to your ads and take them to the next level. By tagging products in your ads, you make them instantly shoppable. Users can click on the tags to learn more about the product or buy it directly, giving your advertising efforts a more direct path to sales.
Collections are a fantastic way to showcase themed product groups. For instance, you could create seasonal collections like âHoliday Must-Havesâ or âSummer Essentials.â These curated groups make it easy for customers to browse related products, boosting their chances of buying more than one item.
Both Instagram and Facebook let you set up a dedicated Shop section where users can browse your products in one place. Additionally, each product has its own detail page with pricing, descriptions, and purchasing options. These pages are optimized for mobile shopping, making it simple for users to explore and buy with minimal effort.
By combining these features, you create a seamless and engaging shopping experience, ensuring your customers find what they need and checkout effortlessly. Itâs all about reducing friction and making shopping as easy as scrolling through a feed!
Instead of trying to master every social media platform, start with one or two where your audience spends the most time. For example:
Once youâve nailed your marketing on one social media channel, expand to others. Slow and steady wins the race!
User-generated content (UGC) is a game-changer. People trust other customers more than they trust your social media ads. Encourage your buyers to share photos, reviews, and stories about your products. Then, showcase this content on your social media and website.
Why does it work? Simpleâ 78% of people are more likely to buy from a brand when they see UGC. Itâs social proof at its finest! And, so, focusing on UGC makes for one of the best ways to increase social commerce sales. Do try your hands on it and witness more sales!
Hereâs the truth: people trust influencers. In fact, in 2022, 71% of brands reported higher profits through influencer marketing.
To make the most of this social commerce strategy, find influencers who align with your brand values and target audience. Whether you partner with a mega-star or a micro-influencer, their endorsements can significantly boost your sales and strengthen your brand's credibility.
Influencer marketing has become a go-to social commerce strategy for eCommerce businesses, and for a good reasonâit works. Thanks to social media, the power of influencers is no longer a myth but a proven way to drive ecommerce sales and build trust.
We know! We know! Social commerce is all about customers purchasing products via social media apps and through the âView Shopâ page that you add to your bio or push through paid ads.Â
But, another great way to increase your social commerce sales is by building a landing page and adding it to your bio. Customers can easily browse through your products, reviews, and more on your social media handle. If they need more information about your brand or offers they ought to go directly to your website.
Why is this important? It gives potential buyers a deeper look into your brand while building trust. Plus, a good landing page can turn curious visitors into loyal customers. So, give them that chance and turn the visits to potential buyers.
Your social commerce strategy isnât just about making the saleâitâs about keeping customers happy. Big brands like Victoriaâs Secret and Juicy Chemistry are nailing this with:
Want to stand out? Use features like Instagram DMs or Facebook Messenger to chat with customers, answer questions, and even recommend products theyâll love.
Automate your interactions with chatbots to engage and nurture buyers on social platforms. Many marketing automation tools allow you to manage your Instagram and social media accounts seamlessly. For example, chatbots and two-way conversational panels can handle queries, respond to DMs, and assist with customer interactions efficiently. Itâs a great way to save time while delivering excellent customer service.
Your employees can be your brandâs biggest cheerleaders. Encourage them to share your brandâs story on their social media channels to boost authenticity and trust.
For Example: Zepto recently promoted its Zepto CafĂŠ through employee advocacy, and the results were phenomenal! Social media was buzzing with positive feedback, proving how employees can create a ripple effect for your brand. Similarly, ecommerce brands can drive brand awareness, amplify messages, and increase traffic to websites by encouraging employees to promote the brand.
Timing is everything when it comes to social media. Use social media analytics tools to figure out when your audience is most active and schedule your posts accordingly. You can also experiment with A/B testing to find the timing that drives the most engagement and conversions.
Standing out in a sea of content can be challenging. Focus on what works best by analyzing your top-performing posts. Look at the formats, hooks, and styles that drive the most traffic and engagement. Once you identify the winning content marketing strategies, double down on them to maximize your reach and impact.
Stay in tune with trending topics and audience preferences to create content that resonates. For Example: Brands like Zomato and Swiggy have mastered moment marketing by tapping into trending conversations on social media. Their timely and witty posts not only go viral but also keep their brand top of mind for their audience. Itâs an excellent way to boost organic traffic and connect with your customers in real-time.
By implementing these bonus tips, youâll be well on your way to mastering social selling and creating a stronger connection with your audience.
Youâve got the tools and strategies to dominate social commerceâ now itâs time to take things to the next level. Expand with powerful marketing channels like SMS and WhatsApp marketing to stay connected with your customers.
But donât stop there! Once those orders start rolling in, focus on customer retention to keep the momentum going. This is where The Convertwayâs eCommerce marketing automation comes in.
With The Convertway, you can:
Itâs the ultimate SMS & WhatsApp marketing tool to turn subscribers into buyers and one-time buyers into loyal customers for your ecommerce business.Â
Ready to grow your social commerce sales? Book a demo with The Convertway today and watch your business thrive!
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