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5 Best Shopify Apps for SMS Marketing in 2024

1. WhatsApp & SMS Marketing: TCW

The Convertway is a powerful Marketing automation tool for both SMS as well as WhatsApp that lets you recover your abandoned carts, win-back old customers, and collect reviews & feedback. With The Convertway, personalize your SMS & WhatsApp marketing campaigns to get more engagement out of your campaign resulting in more conversions.

  • It helps you create subscriber and customer segments that are as particular as you want which helps you automate precise and highly targeted marketing campaigns
  • It also offers analytics and detailed reports of revenue generated, total expenditure, converted orders, etc. to measure the effectiveness of your campaigns
  • Also, The Convertway lets you engage with your customer with chat widget for WhatsApp which helps you build long-lasting relations with 2-way conversation and provide instant support.
  • Convertway lets you grow your subscriber list with pre-built templates and offers you to create multiple subscriber lists like VIP list, back in stock, new launches, etc.

Pros

  • Other platforms use words like top-tier support but unfortunately you will have to pay more to get those premium features. With The Convertway, you get the best ROI for your money in the most affordable way by providing you with those premium features like dedicated onboard specialists and priority support even in its basic plan.
  • The Convertway provides you with your own SMS sender ID which is the most affordable compared to other platforms

Cons

  • For now, The Convertway is only limited to Shopify store
  • The Convertway does not offer integrations in its free plan

Shopify App Link

2. SMS Bump: SMS Marketing & Email

SMS Bump is an all-in-one SMS marketing app which is one of the most used Shopify apps by merchants. It helps you to drive more revenue and sales with its SMS and Email Marketing automations.

  • SMS Bump offers more of a do-it-yourself service so, you will need to set these automations up by yourself.
  • It also offers an easy customizable marketing campaign
  • With SMS Bump, you can build narrow customer segments to target shoppers on various aspects like demographics, product preference, and buying behavior
  • Built-in event calendar with top-performing SMS templates
  • It offers in-app SMS chat to have 2-way conversation and interact with shoppers in real-time
  • The Subscriber collection tools offered by SMS Bump follow the latest privacy regulations that are compliant to TCPA, CTIA, and GDPR guidelines
  • Also, SMS Bump offers multiple channels for getting subscribers like QR Code, Sign-up Pages, Floating buttons, Sharable subscribe links, and more to grow your subscribers list
  • SMS Bump lets you check your real-time analytics and detailed reports as well as to perform your A/B Testing to understand what works the best for your customers

Pros

  • SMS Bump offers the best in segment SMS flow builder
  • It also offers segmentations and all subscription tools in its free plan
  • SMS Bump offers a variety of integrations like Zendesk, Recharge & Canva which can help you create beautiful and attractive desings

Cons

  • Relatively slow customer support
  • Best for only SMS communication

Shopify App Link

3. Postscript SMS Marketing

Postscript is a SMS marketing platform that enables users to send hyper-personalized texts to increase conversion. With Postscript, you can combine 40 segmentation filters, including historical Shopify data, SMS activity, data from app integrations, area codes, and more to create the narrowest of segments as you want to perfectly define who you targeting.

  • It helps you grow your subscribers list with the most customizable opt-in tools and gamified popups like spinning wheel and scratch-offs
  • Postscript also lets you have 2-way communication with the shoppers. Also using machine learning, postscript helps you to filter and prioritize conversations based on sentiments (positive, negative, or neutral) or topics (question, shipping, returns, etc.)
  • Along with usual shipment notifications, abandoned cart reminders, and offers, Postscript lets you send your customers with helpful resources, guides, and how-to's
  • All subscriber growth tools are compliant with the guidelines set by TCPA, mobile carriers and other regulatory bodies.
  • Postscript offers you a variety of analytics and reports like dashboard analytics, subscriber analytics, messages analytics, etc. which helps you to analyze your real-time performance and create strategies
  • With Postscript you can convert your organic social followers into subscribers with Instagram stories

Pros

  • Postscript offers unlimited segments and subscribers acquisition tools in its free to use plan
  • It lets you quickly deliver messages even during the heaviest traffic times
  • Postscript’s popup builder is much intuitive and easier to use

Cons

  • Postscript is mostly optimized to send shoppers in US and Canada
  • Lesser number customer support staff affecting customer satisfaction

Shopify App Link

4. Automizely Email&SMS Marketing

Automizely is an all-in-one marketing platform with features that empowers brands to drive leads, customer engagement and sales, like Web Push notifications, free shipping bars/ announcement bars, trusted payment badges to build trust during payment, count down timer, and lot more

  • Along with SMS and Email marketing automations, Automizely offers with advanced tools like AI-powered product recommendations, count down timers, promotional bars
  • It offers easy to use features which you can use without any technical expertise or assistance
  • Automizely offers a social proof popups to build trust and create urgency of your product (for eg. Julie in New York purchased this product 2 hours ago) which helps to makes your store look busy

Pros

  • Pre-built abandoned cart SMS templates with Cart recovery link
  • With Automizely, you get an option to set up multiple organizations and multiple stores
  • Easy to set up by following simple instructions and turn the features on in just minutes
  • Offers excellent customer support

Cons

  • For now Automizely is only limited to US, Canada, Australia, UK, and India
  • Dedicated CSM and Onboard Manager only offered in higher plan

Shopify App Link

5. Recart: SMS (Mobile) Marketing

Re-Cart is a SMS Marketing platform that is most preferable for mobile marketing, offering features like Two-tap to seamlessly convert more visitors into subscribers with just two clicks.

  • Re-cart offers fully managed services like full onboarding & migration, popup creation for sms and email, at least five automated workflows, pre built campaigns and templates
  • It helps in converting your organic social followers into subscribers using sign up links into your instagram stories
  • Re-Cart offers real time analytics which will help you analyze your campaign’s performance and identify your best offers, most engaging messages and your top clicks
  • Also, Re-cart helps you to segment your SMS list using customer data to provide highly personalized experiences

Pros

  • Re-Cart is best for Mobile marketing
  • Two-Tap feature lets you seamlessly convert your visitor into subscriber
  • Excellent Customer Support

Cons

  • Re-Cart only offers 21 day free trial plan and the base plan starts from $299/ month which is quite expensive compared to what the competition offers.

Shopify App Link